The Internet Jungle Guide's

How to Plan Your Web Content for More Sales Online

Determine what your site will SAY to grab visitors and drive their response
By C S Wurzberger and Pam Foster

"Content is King" is the rule of thumb in the Web industry jungle because the content, or copy, is your online salesperson. Without great copy, many prospects become confused or frustrated and leave your site.

This guide includes eight fundamental guidelines to creating great Web content, including:

• The number one rule of successful Web site content (hint: it's about your customers, not your business!)
• How to include headlines that captivate visitors (not turn them away)
•  How to avoid copy traps so many businesses fall into